Module 3 · Audience Research · 20 min
Using Perplexity to Research What Your Audience Cares About
Is lesson ke baad tum
Match each claim to what its source actually measured, and keep proposed tests separate from findings.
In this lesson
A citation is a route to evidence. Open its source before treating the answer as a fact. You will decide which claims belong in one small audience-research brief.
Start With Three Source Records
Audience: home bakers organising orders in Karachi. Content decision: whether to make a due-date reminder demonstration.
| ID | Supplied record | What it covers |
|---|---|---|
| S1 | Perplexity's official “How does Perplexity work?” page links answers to original sources | A product feature, not audience demand |
| S2 | Fictional classroom poll, 1–7 October: six of ten responding followers asked for a due-date reminder example | These ten respondents only; self-selected, not a Pakistan survey |
| S3 | Fictional Blog A says most order disputes involve missed dates; it cites Blog B, which only cites A | No original measurement or method |
S2 and S3 are invented practice records. Do not publish them as real research. S1 is a real source linked below; inspect its Source transparency section.
Worked Example
A draft says: “Most Pakistani bakers lose orders because they forget dates; our reminder method will fix this.”
Neither S1 nor S3 supports that claim. S2 supports only a narrow description of the sample. The corrected ledger is:
| Candidate | Status | Reason |
|---|---|---|
| Six of ten sample respondents requested a reminder example | Evidence within this fictional packet | Directly recorded in S2 |
| A reminder demonstration may be worth testing with those followers | Inference | A proposed next step, not a measured result |
| Most Pakistani bakers lose orders through missed dates | Unknown | No relevant measurement |
The resulting practice angle is “Set a due-date reminder in a dummy order calendar.” It promises a demonstration, not fewer lost orders.
Search, Then Check the Page
Perplexity provides web answers with source links. You can use its ordinary search or complete this exercise manually; no paid research mode is required. Use only public, non-identifying material. Account data settings do not provide permission to upload someone else's records.
Try one narrow discovery query if you have access:
Find public sources about order-tracking questions from home bakers in Karachi.
For each finding, show the original source, date, relevant passage and audience.
Separate observed questions from recommendations. Do not estimate prevalence.
If no relevant evidence is available, say what remains unknown.Open one proposed source. Record its URL, publisher, date or access date, relevant section and exact scope. A page mentioning baking does not automatically support a claim about Karachi bakers. Several pages repeating one report remain one evidence chain.
Hands-On Exercise
Using S1–S3, label these three statements Evidence, Inference or Unknown and explain why:
- Perplexity provides source links with its answers.
- Six in ten Pakistani bakers want reminder tutorials.
- We could test a reminder example with the respondents in S2.
Then correct S2: it collected ten responses from only four people, and six responses requested reminders. Rewrite the numeric statement. Finally write one verification question that would be needed before making the national claim.
Completion Rubric
Statement 1 is supported by the official product page. Statement 2 overextends a small fictional sample to Pakistan. Statement 3 is a proposed test, so label it Inference.
After the correction, write “six of ten responses requested reminders.” You cannot infer how many of the four people requested them without person-level counts. Do not keep “six respondents.”
A useful verification question asks for a study with a defined Pakistan sample, collection method and question wording. If none is found, leave prevalence unknown. A missing source is not evidence that nobody wants the topic.
Sources
2 reference sources. Open the source to check the details.
Practice quiz
Check yourself
4 questions · practise what you just learned
1 / 4 · diagnose
Blog A cites B, and B only cites A for a dispute statistic. What does that establish?
Apna kaam check karo.
Practice complete ki? Result ko example aur lesson ke checks se compare karo.
This is your own completion record, not a graded assessment.